Early Learning Centre
A much-loved product brand producing toys of exceptionally high developmental value.
Visit ELC →Retail growth
A new era for ELC & The Entertainer in the GCC.
Acquired in 2024, Early Learning Centre is ALGT’s retail division. ALGT has signed a 10-year franchise agreement covering the GCC for ELC & The Entertainer.
The concept combines trusted educational play, global toy brands and a growing network of stores and e-commerce.
ELC locations open today
28ELC locations · UAE & Qatar
21United Arab Emirates
7Qatar
10 yrsGCC franchise agreement
The group behind the venture
Almost 50 years of retail heritage, now growing across the GCC.
The Entertainer
The UK’s largest toy shop chain, with high-street shops, concessions and e-commerce.
Learn More →
Dual-concept stores
New stores bring ELC and The Entertainer side by side for a broader family retail experience.
Retail Enquiries →Retail in action
Retail partnerships and store enquiries
Speak with ALGT about ELC, The Entertainer and retail opportunities across the GCC.